About the Authors

Lora Cecere

Lora Cecere is the founder of the research firm Supply Chain Insights, which is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog Supply Chain Shaman. The blog focuses on the use of enterprise applications to drive supply chain excellence. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery. With more than 30 years of diverse supply chain experience, Lora spent 9 years as an industry analyst with Gartner Group, AMR Research, and Altimeter Group. Prior to becoming a supply chain analyst she spent 15 years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and several  years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyer’s Grand Ice Cream (now a division of Nestlé).


Charles Chase

Charles Chase is the principal industry consultant of the manufacturing and supply chain global practice at SAS. He is the primary architect and strategist for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than 26 years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management. Prior to working as the principal industry consultant at SAS, Chase led the strategic marketing activities in support of the launch of SAS Forecast Server, which won the Trend-Setting Product of the Year award for 2005 by KM World magazine, and SAS Demand-Driven Forecasting. He has also been involved in the reengineering, design, and implementation of three forecasting and marketing intelligence processes/systems. Chase has also worked at the Mennen Company, Johnson & Johnson, Consumer Products Inc., Reckitt & Benckiser, the Polaroid Corporation, Coca-Cola, Wyeth-Ayerst Pharmaceuticals, and Heineken USA.

Chase is former associate editor of the Journal of Business Forecasting and is currently an active member of the practitioner advisory board for Foresight: The International Journal of Applied Forecasting. He has authored several articles on sales forecasting and market response modeling. He was named 2004 Pro to Know in the February/March 2004 issue of Supply and Demand Chain Executive magazine. He is also the author of Demand-Driven Forecasting: A Structured Approach to Forecasting (Wiley, 2009).