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From the “Most Helpful Customer Reviews” on Amazon.com:

5.0 out of 5 stars ***** This Supply Chain book matters!
on March 30, 2015
Format: Kindle EditionVerified Purchase

A contemporary overview of the progression from an internally focused, vertical, reliable supply chain to an externally focused, horizontal, value network. The book includes a road-map to building a value network as well as current thought leadership related to demand sensing, shaping and translation, the current state of supply management, how to build horizontal connectors with suppliers and customers, and a peek at Supply Chain 2020. Best-of-all, there are plenty of case studies to illustrate key points. If your knowledge of supply chain best practices is a bit dated, this is the book to get you caught-up.

5.0 out of 5 stars ***** Bricks Matter: Change is Possible!, 3 Mar. 2015
By Michael Hirst
This review is from: Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation (Wiley and SAS Business Series) (Hardcover)

Reading Bricks Matter was a shot in the arm – finally some fresh ideas on supply chain! I’ve been working in different supply chains for some thirty years and seen the same old challenges roll on and on. Vertical silos, single function measures and poor information flows crush any attempt at a horizontal, customer-focused approach.

Bricks Matter seizes the potential of our ‘new world’. Rich data throughout the channel mean we can sense demand rather than rely on flawed forecasting processes. Change is possible! The things we’ve been hearing about for years are finally coming together at an affordable price: the internet of things, RFID, Big Data. These developments can overturn the last thirty years of planning, scheduling and execution. Will we take up the challenge? The examples in the book speak of pioneers willing to let the market lead, not the supplier…from the customer ‘outside-in’.
If like me you admire passion, strong beliefs and a commitment to fact-based argument are important, read this book. You won’t be disappointed and – as I did – you may see the supply chain through new eyes.

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5.0 out of 5 stars ***** Global Product Supply, February 23, 2014
By Jon Visbal  – See all my reviews – Amazon Verified Purchase
This review is from: Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation (Wiley and SAS Business Series) (Hardcover)

Bricks Matter was very informative about Global Product Supply and the strategy involved for a successful company. This book covered about the complexity of supply chains and how all sectors of the business must work together.

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5.0 out of 5 stars ***** Great book, June 24, 2013 By K Bello

This is a great book. I certainly enjoyed reading it.
I recommend it for both Supply Chain Professionals and Supply Chain students.

5.0 out of 5 stars *****If you are looking for one book to read on supply chain management, this would be it, May 21, 2013 — By J. Bodenstab

Lora Cecere’s book succeeds on many fronts.

First and foremost, it’s a great learning experience. I have been in the supply chain industry for nearly two decades and yet found it insightful, offering many new perspectives and a lot of depth. I even found myself doing something I haven’t done in years – pulling out a yellow highlighter to note key passages.

Yet the book is also quite accessible. It’s very conceptual, without a lot of formulas and detailed theorizing. It balances high level discussion with deep understanding, backed by first-hand research. The book also backs the concepts with dozens of short exculpatory case studies. I was impressed that Lora was able to get so many companies to share their stories of both success and failure.

Finally, and perhaps most important, I found the book offered a clear vision of where supply chain management is heading and needs to go. The book paints a picture of aggressive, yet plausible goals, and a path to get there.

“Bricks Matter” is as solid and comprehensive book as you can find. If you are looking for one book to read on supply chain management, this would be it.

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5.0 out of 5 stars *****  Well written, easy to read, highly recommended April 25, 2013 — By Consulting economist Format:Hardcover
This is a well-written, easy to read, easy to digest book full of useful information and advice to supply chain teams, forecasters, marketers, planners, and project managers. It is based on solid experiences of recognized experts in their fields and it meets the objectives of:
1. Showing how to integrate data, analytics, information systems with functional excellence through synchronization of information systems and flawless execution and support
2. Demonstrating how successful companies have excellent supply chain management and key to successful strategy execution
3. It proves the point that in order to be able to anticipate and respond to market changes effectively, one must make corresponding changes in supply chains.
It is also highly recommended for managers concerned with continuous improvement, productivity enhancement, operational excellence, and flawless marketing strategy execution. Of particular implication is the treatment of demand management, sensing, shaping , and translation in the context of supply chains supported by numerous case studies and examples and quotes from supply chain mangers in different industries.

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5.0 out of 5 stars ***** What the Third Little Pig can teach us about the Supply Chain March 31, 2013
By Steve Keifer Format:Hardcover
Bricks Matter manages to avoid the dullness that permeates many of the academic-style supply chain books published over the past decade. What I liked best about the book was the amazing set of case studies that show how great companies have succeeded or failed because of how they have managed their supply chains. The moral of the story is that companies should not build supply chains of twigs and straw, but from bricks so they can withstand unexpected natural disasters, economic recessions and disruptive technologies.
The history of Mattel’s various manufacturing strategies are traced over the past fifty years highlighting how approaches to labor and logistics have evolved in recent decades. And the authors provide a new perspective on Boeing’s challenges with the new product launch of its 787 and Coca-Cola’s strategies for vertical integration of its bottling units.
But in addition to the case studies and storytelling, there is plenty of hard-core supply chain theory and best practices backed by quantitative data. There are discussions on the top supply chain operating metrics; different forms of waste; and comparisons of supply chain characteristics by vertical industries.
An excellent recount of the past five years is provided as well. The importance of supply chain risk management is examined in the context of the 2008 global economic recession and subsequent natural disasters. The authors study the three different approaches taken by three major electronics manufacturers following the Thailand floods of 2011. And the rise of corporate social responsibility is explored with case studies of how these changes have impacted everyone from celebrities like Kathie Lee to chief executives like Philip Knight.
The final chapter provides a compelling vision on how 3D/Digital manufacturing, Big Data and the Internet of Things will impact the supply chain between now and the year 2020.

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5.0 out of 5 stars ***** A great forward looking book for all SC Practitioners March 7, 2013
By Tanguy Caillet
Format:Hardcover|Amazon Verified Purchase
Here is now a book which is not like the other books on SC. It is not about theories based on valid Operational Research nor it is just another “how-to” make it work. What I found fasciniting with this book, is first the perspective…looking back 30 years, yes, Supply Chain is already 30 years-old, this prove to be a great introspection for those of us who could called themselves pioneers as the authors mentionned. Looking at the evolution of SC, shows that Rome was not build in a day nor were Supply Chains across the world. The forces at work pushed the pioneers in certain direction and the best SC of todays are the result of a long evolution, rather than revolution.
Then having understood the background, the authors turn the table and look in the future of Supply Chain. That is where I believe lies the biggest value of the book. The authors are describing the road forward that some companies are already trying to achieve, though for most of the companies out there, the road might be long and difficult.
The cruz is to understand that Supply Chains will have to be different in the future to cope with the changes the world reserve for us e.g. demand variability, uncertainty on both sides of the market (supply & demand). The book is really making it clear what are the necessary elements you need to have in your Supply Chain to be successful, brick by brick…foundation first, then the walls…I guess that’s how you build a great Supply Chain house !

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5.0 out of 5 stars ***** Bricks Matter is great book, very useful and very well written March 6, 2013
By Branka
Format:Hardcover|Amazon Verified Purchase
I regularly read Ms. Cecere’s blog, Supply Chain Shaman, so I was familiar with her work when I bought this book. However, Bricks Matter not only fulfilled, but surpassed my expectations! The book brings very concise overview of all the issues that supply chain practitioners face today in a very realistic way. It does not give you false easy and quick miracle remedies, but truthfully describes the way of development that we are all trying to follow in our complex business environment that gets messier every day. The road is not easy, but the advices and signposts given in the book are applicable on every step of the way. I am most impressed with the idea given in the book that supply chain has to be managed and understood as a complex system, with horizontal processes, strong partner relationships and open to outside-in information. Only if it is built with these assumptions of complexity, the supply chain system can have strong characteristics of complex system, such as resilience and agility, and as such it can flourish in complex business environment. This not something that one can usually find in other business literature which often oversimplifies the issue of supply chain management. However, the book is very well written, an interesting and easy read, and this writing style is signature of the authors’ superior knowledge of the subject.

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5.0 out of 5 stars ***** Excellent treatment of the Supply Chain no matter your experience February 26, 2013
By Ellen
Format:Hardcover|Amazon Verified Purchase
This is an excellent book that articulates the history and future direction of the supply chain. Lora Cecere has valuable domain expertise that covers the entire spectrum of the modern demand-driven supply network, and its convergence into a truly collaborative end-to-end value chain. As a strategist, I especially liked the last chapter, “Supply Chain 2020″ as Lora and Charles lay out the vision of how the entire value chain will change and a practical sense of the coming business reality that everyone who works in and around the value chain must understand.

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5.0 out of 5 stars ***** A Must-Read for Marketers, Too! February 22, 2013
By Timothy Peterson
Format:Hardcover
I figured that Bricks Matter would be a learning experience for me. What I didn’t realize is that it would deepen my understanding of demand management in such a major way. As a long-time marketer, offline and online, I know to always come back to the consumer. It has been a matter of learning what they want, how they want it presented and where, when they want it, and so on. But in Lora Cecere’s and Charles Chase, Jr’s. new book, their discussion of demand management in particular has given me a fresh perspective. To summarize them, in my view it is now a matter of using all available data to sense demand signals earlier, and thereby create better plans, coordinate more intelligently across and within teams, and respond to the market — more profitably than was possible before. So, it is not just reading the data to know what the customer wants now, but rather reading the signs of what they will want down the road, and then addressing those desires in concrete ways. This is, of course, just one morsel from a feast. I strongly recommend that marketers get this book, read it, and use it. It is well worth it!

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5.0 out of 5 stars ***** Pages full of Tweetable Nuggets ,February 17, 2013
By P. V. Boccasam “PVB”
Over the last 2 weekends and thanks to the freezing weather on the east coast, got a chance to read a signed copy of Lora’s book. Now it’s pages — whole bunch of them – have rabbit ears on their edges. Really liked the authors have weaved in practical stories with a focus on just on value chain, demand chain, and supply chain, but focus on the human-side of making this all work. Really liked th impactful Chap 3 and Chapter 6. Thanks for allowing me to go to school on your well-timed, and well-written book. Congrats!!! –PV Boccasam

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5.0 out of 5 stars ***** Great Read! February 11, 2013
By Eric Treworgy
Format:Hardcover
Bricks Matter is a surprisingly fast and engaging read for what is often a difficult to explain subject- what constitutes a market-driven supply chain. With a focus on very recent as well as historical stories of corporate execution, it makes its points without requiring you to derive the information yourself from complex charts and graphs. Illustrating with quotes from industry executives, “in the trenches” supply chain pioneers, and thought leaders from the software industry, the book makes its case with humor and a sharp pencil. Failures are broken down as cautionary tales and successes are similarly analyzed for valuable take-aways.
Lora and Charles make the case that it is not enough to say that you are customer or market driven, it must be in your company’s DNA, and they lay out the steps that need to be considered to get there. Coining “Supply Chain 2020″ as a phrase in the closing chapter of the book, they serve notice that companies who don’t start getting ready now may be looking at significant bottom line impacts in a few short years. They point out that companies can no longer produce product in a vacuum and present it to customers – the proliferation of communication via the Internet worldwide means that a single Tweet from a sweatshop on the other side of the world can have immediate impact on a company’s profitability.
The book successfully demonstrates how the leaders in supply chain execution have spent a great deal of time investing in understanding their customers and their suppliers, developing methods of communication with both so that when they make decisions, they are based on deep horizontal knowledge of their business. The book ends with noting that finding supply chain talent is extremely challenging, so companies are going to need to focus on developing sustainable training of their people in order to meet the coming challenges. Perhaps a follow-on to this book will be a focus on how to make this happen – can the sequel “People Matter” be far behind?
I strongly recommend this book for anyone who needs a quick understanding of the current state of the art for supply chain execution, told in an approachable, interesting format.

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5.0 out of 5 stars ***** Very Impressive, February 10, 2013
By Kishor Gummaraju
An amazingly well researched and well written book. Lora has clearly done a brilliant job of bringing together her own experiences and insights together with those of industry visionaries, all in one place. The Data analysis done is also very thought provoking. I would strongly recommend this book as a must read for every individual involved in servicing the retail value chain.

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5.0 out of 5 stars ***** Bricks Matter February 6, 2013
By Jon Van Duyne
Format:Hardcover
Bricks Matter is an authoritative, compelling look at the evolution and future of Supply Chain practices across a wide variety of industries. In the book, Lora Cecere examines the major forces and trends shaping the discipline. The text features thought-provoking models, interviews from prominent Supply Chain practitioners, corporate case studies and in-depth analysis based on three decades of data. The result is a book that is destined to become a pre-eminent resource for both supply chain practitioners and those aspiring to enter the profession.

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5.0 out of 5 stars ***** Bricks Matter, January 24, 2013
By Robert McFarland
Bricks Matter is a must read for anyone who is serious about supply chain management. Lora Cecere is a visionary who articulates the change that is coming and how we need to be prepared to take advantage and prosper.

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5.0 out of 5 stars ***** Well done, January 22, 2013
By Jonathan Colehower
Well written and insightful. We are in for a great transformation and Lora provides great guidelines and insight. I look forward to hearing how others view the comments.

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5.0 out of 5 stars ***** Bricks Matter January 14, 2013
By Stephen DeAngelis
Format:Hardcover
Bricks Matter is an important book for any supply chain and management executive to read. Lora Cecere is a visionary thought leader in the forefront of supply chain strategy. Bricks Matter provides an indispensable compass to executives seeking to navigate the rapidly changing landscape of people, process, technology, and Big Data transforming today’s supply chains.

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5.0 out of 5 stars ***** Bricks Matter January 10, 2013
By Patrick Byrne
Format:Kindle Edition|Amazon Verified Purchase
Bricks Matter is a book that any business executive, who wishes to achieve sustainability in a networked economy, should read from the inside out. In order to manage the business from the outside in.
It’s an easy read, the reader gets all the benefit from history’s mistakes, without having to live through them.
Finally it presents a way forward for any business seeking relevance, in markets that are defined by variability and volatility. Don’t miss the opportunity that this book offers.

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